My name is Paweł Kaczyński. I have spent about sixteen years in marketing, twelve of them running Meta Ads, and I have built, run, and sold three food brands along the way. This is the short version of how that happened.
I started where a lot of marketers start: as an intern. Ogilvy gave me my first marketing job in 2010, and the following year Procter & Gamble picked me for its brand-management internship out of 2,800 applicants. From 2016 I spent close to a decade inside Omnicom’s PHD as Digital Innovation Manager, building campaigns, search, and analytics for brands most people have heard of. The organic-search programme I ran for Volkswagen Poland grew its traffic 752%; the one for Audi grew 143%. In 2018 I built a machine-learning model that forecast media spend for WizzAir, back when “AI in marketing” still sounded like science fiction.
Then, at thirty, I was diagnosed with cancer. I came through it, and it reset what I wanted to spend my time on. So I started cooking — as a business. Over the next few years I built, ran, and sold three food brands: Black Monkey Cooks, Primate, and Cebulka Catering. Cebulka was the one that flew. In its strongest month it did $203,956 in revenue, every last order of it driven by Meta and TikTok ads I made and bought in-house. All three brands were eventually sold.
Since 2019 I have run Mindlink, my own performance-marketing consultancy, across roughly ten Meta Ads accounts in Polish and euro markets. I care about one question: did the bank account grow? Surface metrics lie, and most of the real leverage sits in measurement. For Chocolissimo I cut customer-acquisition cost by 22% without touching the ads, the budget, or the creative — I fixed the tracking so the algorithm could finally see which clicks turned into paid orders.
My instincts here have an academic root. In 2013 I defended a master’s degree in social psychology at SWPS in Warsaw, where I ran a street field experiment on persuasion under the Polish lineage of Robert Cialdini. The technique held up in the data, and I have trusted field tests over opinion ever since.
Away from the screen, I have trained Brazilian jiu-jitsu since 2001. I am a black belt, I still compete, and I run a gym in Warsaw. It is a wonderfully complicated sport, which is exactly why I have never got bored of it — the same reason I like hard marketing problems.
These days I am building Flambia, software for diet-catering and meal-prep businesses.